The 2023 Automotive Market Changes – Understanding The Buying Journey

Why is it important to understand the customer buying journey?

Originally Posted: 02/01/2023

In 2023, the customer buying journey for automotive is likely to be influenced by a range of factors, including changes in consumer behaviour and technology, as well as shifts in the automotive industry itself.

One of the key factors that will influence the customer buying journey for automotive in 2023 is the growing trend of online shopping and research. As more consumers turn to the internet to research and compare vehicles, automotive brands will need to adapt their marketing and sales strategies to reach and engage with potential customers online.

Another factor that will influence the customer buying journey for automotive in 2023 is the increasing importance of sustainability and environmental issues. As consumers become more conscious of the impact of their purchasing decisions on the environment, automotive brands will need to focus on promoting the sustainability and green credentials of their vehicles.

Finally, the ongoing evolution of technology is also likely to impact the customer buying journey for automotive in 2023. As new technologies, such as electric and autonomous vehicles, become more widely available, automotive brands will need to adapt their marketing and sales strategies to appeal to a changing market.

Overall, the customer buying journey for automotive in 2023 is likely to be influenced by a range of factors, including shifts in consumer behaviour, the growing importance of sustainability, and the ongoing evolution of technology. Automotive brands that are able to adapt to these changes and provide consumers with the information and support they need to make informed purchasing decisions will be well-positioned to succeed in this changing market.