5 Reasons Why Adding Cars on Your Google Business Profile Can Drive More Local Buyers
Looking to grow your Google Business Profile? Contact CMe Automotive to learn more.
If you run a local dealership or sell vehicles in any capacity, you already know how important it is to have online visibility. And just because you have a sleek website and a few social media posts, this won’t be enough, especially when local buyers are searching for cars using Google.
Enter the Google Business Profile (GBP). This is a free tool that can be a total game changer for local automotive businesses. Google now allows verifies dealerships to display their vehicles directly on their Business Profiles, this gives way to getting your stock in front of customers, who are ready to buy, in your area.
Here are 5 reasons why adding cars to your Business Profile on Google will help you drive local leads, and close deals. Get in touch with CMe Automotive to learn more about how we can make your local dealership visible on Google.
1. Increases Visibility in Local Searches
Google prioritises local businesses with active profiles when someone enters a vehicle search like “used cars near me” or “Ford Focus Bristol”. By having your car inventory added to your GBP, this will ensure that your listings show up directly in the search results and Google Maps.
This increased visibility puts your business and your vehicles in front of buyers at the very moment they are considering making a purchase. It can also give you an edge over competitors who aren’t yet making full use of this feature.
2. Showcases Real-Time Stock and Pricing
As a car buyer, we want up-to-date information. So, if your inventory is only visible on your website, you’re relying on the customer to make the extra effort to find you.
By adding vehicles directly to your business profile, you can show:
- Vehicle availability, real-time
- Vehicle details (year, mileage, price)
- High-quality pictures
This information helps the buying journey and will build trust with potential customers from their very first click.
3. Drives More Qualified Leads
By using the GBP tool, you can confidence that the buyers you are dealing with are serious and not just tyre-kickers. Your customers come to your local dealership having an idea of what make, model or specification they are looking for.
Also, your customers can see what you have in stock, and armed with this knowledge, they are far more likely to convert.
Example: A buyer searches for a “Nissan Qashqai under £10,000 in Manchester”. This might land directly on your vehicle listing, which then trigger the customer to send you a message, or call your dealership.
4. Boosts Engagement and Trust
Using GBP adds credibility to your business. Customers can see you’re current, active, transparent, and professional, all of which lead to better engagement.
What’s more, having a business profile on Google allows users to:
- Contact you directly
- Ask questions to a real person
- Read reviews about your products and services
- Click through to your website or vehicle detail page
The more touchpoints you can create, the more opportunities you will have to win your audiences trust and turn a ‘browser’ into a ‘buyer’.
5. It’s Free and Easy to Update
Getting your business profile on Google is free, yes, completely free. Unlike other classified ads or paid marketplace listings, which can be expensive. And having tools like inventory feeds from automotive platforms, updating your listings won’t be a hassle.
Even having a few, manually listed, vehicles can make a vast difference in your online visibility and engagement, especially if you’re a smaller local dealership and you’re looking to stand out.
Tip: You’ll be surprised how quickly you can generate leads by adding your best-selling models, or newly arrived stock. Make sure to have great photos paired with compelling descriptions.
Final Thoughts
Listing your vehicles on Google Business Profile will be one of the smartest strategies for UK car sellers. It boosts visibility, attracts qualified leads, and helps engage your local buyers at the exact moment they’re ready and willing to act.
Contact us a CMe Automotive, if you’re ready to take action and get the local buyers flocking to you.
