Bringing A Digital Marketing Website and Traditional Marketing Together
Looking to learn how to combine marketing strategies? Contact CMe Automotive to learn more.
Being a successful dealership isn’t about having to choose between having a digital marketing website and producing traditional marketing, it’s about blending both that will produce a very powerful and unified strategy.
While each strategy holds its own merits; digital marketing with its ‘real time insights’ and ‘accurate targeting’, and traditional marketing that has an undeniable worth for ‘building long-term trust’ and ‘community brand presence’, it’s a smart, and essential move to take by merging the two.
Here is why, integrating these marketing channels can help your dealership, and how you can implement this effectively. Get in touch with CMe Automotive to learn more about how we can help you combine your marketing strategies.
The Changing Landscape of Car Buying in the UK
An industry report from 2024, shows that when searching for a vehicle, “…73% of users began their search on the internet…”. Google, social media and even Auto Trader are the ‘go to’ before even setting foot into a dealership.
This does not mean that traditional marketing is now dead, quite the opposite. Consumers still value that face to face interaction, the personal recommendations, dealership events and nothing actually beats the touch and feel of a physical car.
The combination of convenience and experience can offer the best of both worlds.
Why a Combined Strategy Works
Broader Reach Across Diverse Audiences
We are in an age where the split between how audiences experience their buying journeys very differently. Younger consumers are at the digital forefront while the older generations might rely on newspapers, local leaflets and radio ads.
Therefore, the ‘blending’ of both traditional and digital marketing allows you to expand your overall reach and build your brand trust across the demographics
Stronger Brand Recall and Recognition
Our senses are in tune with each other and we are more likely to remember things that we have seen, and heard, in multiple places. Your brand is that thing. A radio ad to perk up the listener, followed by a strategically placed billboard, along with a Facebook ad and you can reinforce your message and build familiarity.
Example: Someone in your local area sees your Facebook ad for a used Volkswagen Golf, then spots your branded signage at a local football match. The combination helps to build brand trust and makes you more likely to be that memorable choice when they’re ready to buy.
Offline Drives Online (and Vice Versa)
This couldn’t be more true and not only do they support each other, they can amplify the way each is interacted with.
When combining, think about the following:
- Include QR codes on leaflets and signage that lead to your website, event or promotion.
- Promote local events or test-drive weekends by using Facebook Ads or Google Business posts.
- Use real customer testimonials in print or radio adverts.
When the digital and traditional marketing channels work in sync, every pound that you spend will work harder for you.
Practical Ways to Integrate your Digital Marketing Website and Traditional Marketing
To help you create that holistic strategy, here’s where to start:
✔ 1. Trackable Offline Campaigns
Adding URLs or QR codes to leaflets, showroom posters, or direct mail to drive traffic online and track performance.
✔ 2. Consistent Branding
Ensuring your brand voice; tone, logo, offers, and imagery are recognisable, across all touchpoints, including Google, radio, and visits your dealership.
✔ 3. Retarget Offline Visitors Online
You can build a retargeting audience by using Wi-Fi sign-ins or the acceptance of website cookie. Someone who has visited your dealership or clicked on a digital ad can be retargeted with a special offer via social media or Google ad.
✔ 4. Leverage Local SEO with Traditional Outreach
Ensuring that your dealership is listed on Google Business Profile. By including your name, address, and phone number on print campaigns will improve local SEO consistency.
Final Thoughts
Having a well-rounded approach that blends your digital marketing website alongside traditional marketing strategies, will give your dealership the step forward to connect with more buyers, in more ways.
Whether it’s a businessman searching online for their next SUV, or a local couple visiting your event after hearing your local radio ad, both of these journeys matter. With your marketing speaking to both, you know that your dealership is not just keeping up…it’s leading!
Contact us a CMe Automotive, to learn how we can help you get the best out of both worlds.
