Remarketing Advertising:
Why We Market Again
(And Again)
Do you want to understand what remarketing can do for you? Contact CMe Automotive
We have all been website visitors looking for a certain product or service, then we seem to be followed around by ads popping up on other sites reminding us of what we have already seen…Sound familiar? This is remarketing (also known as retargeting) and it’s one of the most effective and cost efficient ways to stay at the forefront of your audience minds.
But why do we do this? Why would we spend extra money to be seen by people that have already seen us and gone away? Simple: it helps turn window-shoppers into buyers. Contact us at CMe Automotive to find out how the journey through digital marketing can help your business with that second chance at a first impression
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Here are a few reasons why customer reviews matter more than ever, and how you can encourage more positive feedback from your happy customers.
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What Is Remarketing?
It’s a form of online advertising that concentrates on retargeting the users who have previously interacted with your business, either through visiting your business website, clicking on an ad, using your mobile app, or even just opened an email from you.
These website visitors are then shown ‘your’ tailored brand ads whilst they browse other websites, scroll through their social media, or watch videos on YouTube. This is a way of reminding them of your brand, discreetly encouraging them to come back and take action.
It’s a working, powerful, yet subtle nudge in the right direction.
Why Remarketing Matters
Most People Don’t Convert the First Time
Current statistics show that automotive & vehicle websites present an average bounce rate of 51.96%. People will compare prices, might get distracted, or simply aren’t ready to commit at that moment. But, that doesn’t mean they’re not interested, they just need a little more time.
This is a proven way to help keep your brand ads visible to those potential customers during their critical decision-making period.
It Reinforces Brand Awareness
Remarketing is more than a second, or third chance at a sale, it’s the opportunity to build familiarity and trust. The more people see your brand, the more likely they are to remember you when they’re ready to make that purchase.
Consumers have endless choices at the end of their fingertips and by using a this strategy, you can make sure that your brand is not forgotten the moment people leave your site.
It’s Highly Targeted and Cost-Effective
Traditional display advertising casts a wide net, whereas remarketing focuses on people that have already shown an interest, no matter how brief. This means that you’re spending your budget on warm leads.
The way it works, allows you to segment your audiences based on their online behaviour. They could have browsed a specific product page, abandoned their basket, or maybe even started the checkout process. The messages that you can send to different journeys can be tailored accordingly.
Example: Someone browses your business website for garden furniture but doesn’t buy. A few days later, they see your ad offering 10% off outdoor sets. That could be the incentive they need to return and make that purchase.
It Supports Multi-Channel Marketing
Remarketing works across multiple platforms, including:
- Google Display Network
- Facebook & Instagram
- YouTube
- Gmail and email platforms
Your brand ads can follow your audience, wherever they go. And when managed correctly, it won’t come across as annoying or intrusive. Using a smart frequency capping and ad sequencing, you have control over how and when people will see your ads.
Tips for Running a Successful Remarketing Campaign
If you are ready to start improving your current strategy, see some of the key best practices that you can implement:
Segment your audiences:
Not all website visitors are the same. Someone who viewed a product page, should see a different message than someone who clicked on then off the homepage.Use dynamic ads:
Show people the exact products or services that they originally viewed, this works especially well for e-commerce.Offer incentives:
Added value, a limited-time discount, even free delivery could help convert hesitant, or distracted shoppers.Keep ads fresh:
Maintain audience engagement by updating content and creative regularly to avoid ‘ad fatigue’.Track results:
Make use of Google Ads or Meta Ads Manager to monitor performance to make adjustments based on click-through rate, conversion rate, and ROI.
Final Thoughts
Our reasons for remarketing is because people are busy, distracted, and overloaded with choices. A successful brand understands this and will use the remarketing strategy to bring their brand back into focus, as it builds trust over time, and ultimately drives better results from your digital campaigns.
To make the most of your business website traffic, remarketing is not just a clever tactic, it’s a core part of a smart digital strategy.
It’s not always about selling at first sight, it’s about staying visible until they’re ready to buy.
Contact Us at CMe Automotive to keep your brand visible, again and again.
