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PPC & Meta Ads: From Low Visibility to Thousands of Leads

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PPC & Meta Ads: From Low Visibility to Thousands of Leads

Provided Services

Search Campaigns

Display Ads

Performance Max Campaigns

Google Vehicle Ads

Paid Meta Feed Ads

Performance Analysis

Overview

A well-known prestige car dealer came to us looking for support with their digital marketing. They’d built a strong reputation in the local area, but online they were finding it tough to stand out. Their ads weren’t getting the results they wanted – low visibility, not enough clicks, and it was costing too much to get new leads.

They needed a partner who understood the automotive space and could help them attract the right people, at the right time, without blowing the budget. That’s where we came in.

Objectives

From the very beginning, we agreed on four clear goals:

  • Get the brand in front of more people with targeted online campaigns.
  • Improve engagement by increasing click-through rates (CTR).
  • Lower the cost per conversion and make every pound work harder.
  • Generate more high-quality leads and, ultimately, drive more sales.
Impreessions
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Conversions
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Cost per Conversion (CPC)
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Strategy

We built a digital advertising strategy tailored to the client’s goals and audience, designed to connect with in-market car buyers and drive results.

  • Search Campaigns to capture people actively looking for prestige cars.

  • Display Ads to grow brand awareness with eye-catching visuals and clear messaging.

  • Performance Max Campaigns using smart tech and machine learning to maximise reach.

  • Google Vehicle Ads built specifically for car buyers, delivering fast, relevant results.

  • Paid Meta Feed Ads on Facebook and Instagram to showcase stock, highlight offers, and retarget engaged users for more qualified leads.

We paired this with benefit-led messaging around finance deals, premium stock, and exclusive offers. Each month, we refined campaigns and used seasonal promotions during peak periods to maximise performance.

Laptop with GA4 data on it

Results

Over the course of 12 months, the results spoke for themselves. The dealership achieved a huge boost in visibility with more than 32 million impressions, while engagement levels rose significantly, generating over 562,000 clicks. Most importantly, the campaigns delivered 7,862 valuable conversions, including enquiries, bookings, and calls. The cost per conversion dropped dramatically by 72.4% – from £61.87 in January 2024 to just £17.08 in January 2025 – showing that every pound of ad spend was working harder. All of this was achieved while maintaining strong, consistent campaign performance throughout the year.

Summary

This project shows what’s possible with the right strategy and a clear customer focus. By partnering with us, this prestige car dealer didn’t just save money – they gained more high-quality leads, better traffic, and lower costs, all while building a digital presence that truly reflects their brand. With our automotive expertise and data-driven approach, we made every pound work harder and delivered measurable growth.

Meta Stock Feed ads on a Phone
Back of the black car shot from the flor

Why CMe Automotive?

At CMe Automotive, we are experts in automotive marketing, helping dealerships like yours reach the right audience, generate high-quality leads, and drive more sales. With years of experience in the automotive industry, we understand what works – from PPC and social media to display and performance campaigns.

Ready to Talk to a PPC Specialist?

Contact us Today!

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CME Automotive Marketing LTD – Your Dealership’s Digital Marketing Agency in Hampshire 

The digital marketing agency in Hampshire that puts your dealership in front of the right audience, online and offline. 

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