Google Vehicle Ads
As one of the first UK agencies to be grated access by Google to the Beta Version of Google Vehicle Ads, we help dealerships reach car buyers actively searching online and showcase your inventory where it matters most.
What are Google Vehicle Ads?
Google Vehicle Ads (GVA), previously known as Vehicle Listing Ads (VLA), launched in the UK in early 2024. CMe Automotive was proud to be one of the first agencies invited by Google to beta test this ground-breaking solution.
This paid search ad format puts your dealership’s cars, vans, motorhomes, and caravans directly into Google search results, right in front of the most qualified buyers.
Google Vehicle Ads are a type of Google advertisement that displays your vehicles directly in search results. They show key information such as vehicle images, pricing and mileage, helping dealerships connect with buyers who are actively searching for their next car.
Real Results From Our Clients
Dealer 1
Impressions
Vehicles Advertised
Dealer 2
Increase in website traffic
Increase in conversaions
Dealer 3
Visibility increase from 15% to
in Ads with vehicle products after taking over from previous advertiser.
Dealer 4
Increase in finance approvals after GVA campaign takeover and optimisation
Dealer 5
Increase in leads after implementing monthly payments in the feed
Dealer 6
Increase in GBP calls after new CTA button on GVA ads shown on mobile
How Google Vehicle Ads Work?
Google Vehicle Ads put your dealership’s inventory directly in front of people searching for their next vehicle. As a Certified Google Partner, CMe Automotive manages the entire process to maximise visibility and generate more enquiries.
- Inventory Feed Setup: We connect your stock feed to Google Merchant Center, ensuring vehicle information is accurate and always up to date.
- Ad Optimisation: Campaigns are tailored to your dealership, inventory and target locations to maximise exposure for your available stock.
- Targeted Reach: Your vehicles appear directly in Google Search, helping potential customers discover your inventory while researching their next purchase.
- Performance insights: We monitor and refine campaigns based on performance data, optimising targeting and bids to maximise ROI.
Google Vehicle Ads for Vans & Commercial Vehicles
Google Vehicle Ads aren’t just for car dealerships. They can also be highly effective for van dealers and commercial vehicle retailers, helping you showcase your stock directly in Google Search to buyers actively looking for their next vehicle.
We’re currently managing successful Google Vehicle Ads campaigns for van dealerships across the UK, delivering high-quality leads at competitive costs. For example:
- Essex van dealer: 79 conversions in Q1 at an average £18 cost per lead.
- Glasgow van dealer: Consistently generating leads at an average £17 cost per lead.
Many van dealers are still underutilising Google Vehicle Ads, creating a valuable opportunity to stand out in a less competitive market. With the right vehicle feed and campaign strategy, vans and commercial vehicles can perform just as well as passenger cars.
Why Are Google Vehicle Ads a Game Changer for Car Dealers?
Listing vehicles on platforms like AutoTrader can be expensive. With clicks as low as £0.10, Google Vehicle Ads offer a cost-effective alternative, allowing dealers to showcase their vehicles directly in Google Search before users visit any website. This helps increase visibility and connect with buyers at the moment they’re searching.
As a general guide, GVA campaigns can start from around £15 per day for dealers with 15–20 cars in stock. For most single-site dealerships, we’d typically recommend budgets closer to £30 per day, while larger groups, multi-site dealerships or businesses with higher stock volumes may benefit from £40+ per day.
Unlike other agencies, we guarantee 100% of your budget goes directly into Google Vehicle Ads.
How Google Vehicle Ads Work?
Google Vehicle Ads put your dealership’s inventory directly in front of people searching for their next vehicle. As a Certified Google Partner, CMe Automotive manages the entire process to maximise visibility and generate more enquiries.
- Inventory Feed Setup: We connect your stock feed to Google Merchant Center, ensuring vehicle information is accurate and always up to date.
- Ad Optimisation: Campaigns are tailored to your dealership, inventory and target locations to maximise exposure for your available stock.
- Targeted Reach: Your vehicles appear directly in Google Search, helping potential customers discover your inventory while researching their next purchase.
- Performance insights: We monitor and refine campaigns based on performance data, optimising targeting and bids to maximise ROI.
The Technology Behind Google Vehicle Ads
Google Vehicle Ads are dynamic ads that automatically showcase relevant vehicles using data pulled from your live inventory. To run Google Vehicle Ads, three Google platforms work together:
Google Merchant Center
This is where your vehicle inventory is uploaded and managed. Information such as make, model, price, mileage and fuel type is used to create your listings.
Google Business Profile
Your Business Profile provides location information, helping nearby shoppers find vehicles available at your dealership.
Google Ads
Campaigns are managed through Google Ads, where budgets, targeting and performance are monitored and optimised.
Why Choose CMe Automotive?
- More than 250 million impressions
- Over 10,000 vehicles advertised
- Over 2.5 million clicks
- £0.15 average cost per click
- More than 250 million impressions
- Over 10,000 vehicles advertised
- Over 2.5 million clicks
- £0.15 average cost per click
We’ve worked in automotive marketing for 12+ years and were part of the original GVA beta, so this is something we manage every day for independent dealers and dealer groups.
Google Vehicle Ads FAQs
How do you set up Google Vehicle Ads?
Setting up Google Vehicle Ads requires a Google Merchant Center account, a Google Business Profile, a Google Ads account and a compliant vehicle inventory feed. CME Automotive can manage the entire process, from feed setup and account integration to campaign creation, optimisation and ongoing performance monitoring.
What are Google Vehicle Ads?
Google Vehicle Ads are dynamic automotive ads that display vehicles for sale directly in Google search results. They use a dealership’s live inventory feed to automatically show information such as make, model, price, mileage and location to high-intent car buyers.
Is $100 a day good for Google Ads?
A budget of $100 a day can be a good starting point for many dealerships running Google Vehicle Ads. It typically provides enough data to identify which vehicles, locations and audiences are generating enquiries. However, the ideal budget will depend on factors such as inventory size, local competition and sales targets.
Do Google Vehicle Ads work for used cars?
Google Vehicle Ads can promote both new and used vehicles. Dealers can display key information such as price, mileage, fuel type and vehicle condition directly in Google search results.
Can independent dealerships use Google Vehicle Ads?
Independent and franchised dealerships can both use Google Vehicle Ads, provided they meet Google’s eligibility requirements and maintain an approved vehicle inventory feed.
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