In the marketing world, we have embraced the constant change and power of websites, social media, and online advertising. As the world becomes increasingly digital, the importance of printed collateral remains steadfast, especially in the automotive sector.
For car dealerships, printed materials are more than just tools—they’re tangible connections to potential buyers.
This is where companies like CMe Automotive, a specialist automotive full-service marketing agency, excel, seamlessly bridging the digital and physical worlds.
If you are looking to increase your brand awareness and enhance your website, get in touch with our team at CMe Automotive and get your FREE website audit today!
Why Printed Collateral Still Matters
While digital marketing is undeniably effective, it can lack the personal touch and permanence that printed materials provide. In the automotive sector, decisions hinge on the trust and experience of brands.
High-quality printed collateral, such as brochures, flyers, direct mailers, showroom point-of-sale displays, wall graphics, mirror hangers, and windscreen stickers, all add a layer of credibility that no email campaign can replicate.
- Tactile Connection: A glossy brochure or well-designed showroom display engages the senses, leaving a lasting impression. Mirror hangers or windscreen stickers create practical yet impactful brand touchpoints.
- Memorability: Unlike fleeting digital ads, printed materials often stay visible—on coffee tables, showroom walls, or in customers’ cars—offering repeated exposure.
- Local Impact: Direct mail campaigns paired with wall graphics and point-of-sale displays, create a cohesive experience that encourages customers to visit and engage.
- Complementary Role in Multichannel Marketing: Printed collateral doesn’t compete with digital marketing—it enhances it. Consistent branding across print and digital channels builds trust and reinforces your message across your business.
CMe Automotive: Your Partner in Effective Print Marketing
CMe Automotive understands the intricate needs of car dealerships and their audiences.
With decades of experience in automotive marketing, they know how to craft printed materials that resonate. Importantly, they offer a complete design and print package—handling everything from brochures to wall graphics, point-of-sale displays, mirror hangers, and windscreen stickers—ensuring every element aligns with your brand vision.
Expertise in Design and Strategy
Every successful piece of printed collateral starts with thoughtful design. Our team at CMe Automotive consistently excels at creating materials that reflect your dealership’s identity.
Whether it’s:
- A brochure showcasing the latest offers or value products,
- A wall graphic that elevates the showroom ambience,
- A custom mirror hanger or windscreen sticker that delivers a personal touch, or
- A point-of-sale display highlighting promotions,
CMe Automotive ensures every project is tailored to drive engagement and sales. Their strategic approach integrates print seamlessly into your larger marketing campaigns, maximising impact.
Quality Printing for Maximum Impact
When it comes to print, quality matters. CMe Automotive works with trusted printers to deliver sharp, vibrant, and durable materials that leave a lasting impression. From showroom displays to the smallest windscreen sticker, every piece reflects the high standards your customers expect.
Driving Success with Print
The automotive market is highly competitive, and printed collateral can give dealerships a decisive edge. For example:
- Showroom graphics and point-of-sale displays captivate visitors and guide them through the sales journey.
- Mirror hangers and windscreen stickers create practical yet memorable customer Touchpoints.
- Direct mail campaigns combined with showroom visuals leave a cohesive and lasting impression.
With CMe Automotive, dealerships don’t have to juggle multiple providers. Our end-to-end service simplifies the process, letting you focus on what you do best—selling cars.
