Why The Wrong Content is Losing You Potential Customers

Content is key. We discuss why having the wrong content can have a big impact.

Originally Posted: 22/12/2022

The wrong content on a website can lose potential customers because it may not have value to Google, it may not have any achievable keywords, and it may not have a strategy for belonging. At CMe Automotive Marketing, we carry out extensive research into what content to write and where it should go, with the goal of achieving achievable rankings and increasing organic position.

When a website has the wrong content, it may not be recognised by Google as valuable or relevant. This can make it difficult for potential customers to find the website through search engines, which can limit its visibility and impact.

In addition, the wrong content may not have any achievable keywords that can help improve its ranking on search engines. Keywords are the words and phrases that consumers use when searching for information online, and they play a crucial role in determining the relevance and ranking of a website on search engines. Without relevant and achievable keywords, a website’s content may not be found by potential customers who are searching for information online.

Finally, the wrong content may not have a strategy for belonging. A content strategy is a plan for creating and distributing content that is designed to meet the needs of a target audience and achieve specific goals. Without a content strategy, a website’s content may be disorganised, inconsistent, or irrelevant, which can make it difficult for potential customers to find the information they need to make a purchase.

At CMe Automotive Marketing, we understand the importance of providing valuable, keyword-rich, and strategically-focused content on a website. We create content for transactional reasons, not for the pleasure of existence.