Car Listing Portals
Getting Your Stock Moving
Drive sales and increase visibility for your dealership’s inventory.
Listing Aggregators
Drive sales and increase visibility for your stock with marketplaces, including Google Vehicle Ads, Cazoo, Motors, Exchange and Mart, AutoTrader, Car Gurus, CarWow, HeyCar, and AA Cars.
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Google Vehicle Ads (GVA)
Google Vehicle Ads (GVA) launched in late 2024 enabling car dealers to promote their stockfeed or car stock as Google Shopping ads on the Google Search browser. This is still a relatively new type of advertising service. Initially rolled out in the United States, Canada, and Australia. CMe Automotive have been offering car dealers this additional channel to advertise their vehicles online since January 2025 as a Google Vehicle Ads specialist and early BETA Agency
Google Vehicle Ads are tailored specifically for the automotive industry and allow car dealerships to display their vehicle inventory directly on the Google search page, making it easier for potential buyers to find the best possible offers. The format shows images of the vehicle and includes important information like make, model, price, mileage, and information about the dealer.
Motors.co.uk
At CMe Automotive Marketing, we understand the importance of maximising online visibility and reach for automotive brands. That’s why we offer specialised support for Motors Group marketplace listings. With our expertise and experience, we can effectively manage, track and to ensure your stock is performing well on the platform. By providing comprehensive information and leveraging negotiation strategies with Motors Group, we aim to secure the best possible terms and conditions for our clients, ultimately enhancing their online presence and driving more traffic to their listings.
Our approach goes beyond just managing listings; we also prioritise performance analysis to ensure optimal results. We regularly analyse listing data to track key metrics such as CPL (cost per lead) and evaluate listing performance against industry benchmarks. This data-driven approach allows us to identify areas for improvement and refine our strategies to maximise ROI. By continuously monitoring and optimising Motors Group aggregator listings, we help automotive brands stay ahead of the curve and achieve their online marketing goals effectively.
Overall, our comprehensive support for Motors Group aggregator listings is designed to empower automotive brands to boost their visibility, drive more leads, and increase conversions. With our expertise, dedication, and data-driven approach, we are committed to helping our clients succeed in the competitive online automotive marketplace.
AutoTrader
CMe Automotive Marketing has a deep understanding of AutoTrader and its packages, and we can support retailers to understand their CPL (cost per lead) and CPA (cost per acquisition) against all aggregators. Aggregators are essentially advertising platforms that allow retailers to reach a wider audience and generate more leads and conversions.
We can help retailers understand the different packages and options that are available on AutoTrader, including the features and benefits of each package and the potential impact on their brand. We can also provide detailed analysis and reporting on the performance of their listings on AutoTrader, which can help them understand the effectiveness of their advertising efforts and identify opportunities for improvement.
Furthermore, we are committed to giving retailers a well-rounded support service that helps them realise their value and maximise the return on their investment in advertising. This can include providing detailed and comprehensive information about Autotrader and its packages, as well as ongoing support and guidance to help retailers optimise their listings and improve their performance on the platform.
Overall, CMe Automotive Marketing has a deep understanding of AutoTrader and its packages, and we can support retailers to understand their CPL and CPA against all aggregators. We are committed to giving retailers a well-rounded support service that helps them realise their value and maximise their return on investment in advertising.
Car Gurus
In addition to working across all portals, CMe Automotive Marketing also understands and can support the aggregator Car Gurus. We understand that understanding your conversion rates against each listing can support stock mix, package suitability, and affect your results and value.
Car Gurus is the largest car listing aggregators US and also a key platform for the UK automotive industry. It offers a range of advertising packages and options that can help retailers increase their visibility and reach on the internet. We can help retailers understand the different packages and options that are available on Car Gurus, including the features and benefits of each package and the potential impact on their brand.
Furthermore, we can provide detailed analysis and reporting on the performance of retailers’ listings on Car Gurus, which can help them understand their conversion rates against each listing. This can provide valuable insights into the effectiveness of their advertising efforts and help them optimise their listings and improve their performance on the platform.
Overall, CMe Automotive has a deep understanding of Car Gurus and its packages, and we can support retailers to understand their conversion rates against each listing. This can help retailers optimise their stock mix, select the right package, and improve their results and value on the platform.
Exchange & Mart
CMe Automotive Marketing works with Exchange and Mart, an advertising platform linked with Newsquest. Exchange and Mart offers a range of advertising packages and options that can help retailers increase their visibility and reach.
In addition to Exchange and Mart, we also work with a range of other sites to list stock from dealers that we work with. These sites include Auto Trader, Cazoo, Carwow, and Car Gurus, as well as many others. By working with these sites, we can help retailers increase their visibility and reach on the internet and generate more leads and conversions.
At CMe Automotive Marketing, we have a deep understanding of the different advertising platforms and packages that are available, and we can provide detailed analysis and reporting on the performance of our clients’ listings. This can help retailers understand the effectiveness of their advertising efforts and identify opportunities for improvement.
CarWow
CarWow is an online marketplace for buying and selling new and used cars. It uses the reverse marketplace model to remove the need for customers to negotiate with dealers when buying their new cars or selling their cars.
When buying a new car, users choose the car they would like to buy, along with the various specifications and features, and then receive offers directly from dealers, this model being charged at a cost per enquiry.
When selling a car, users upload some basic details about their car (such as the registration number, mileage, and some photos), after which different car dealers are invited to bid to buy the car directly from them. It also provides information to prospective purchasers and gives feedback on rogue dealers. A key strength of the business is the content it has available through self-generated videos on YouTube. As a dealer there are options available such as the Carwow wallet and other benefits such as listing the cars you’ve purchased can then be listed free of charge on the used car platform.
The Used Car platform has undergone extensive development and dealers are able to list their used car stock feed to a significant audience of car buyers.
AA Cars
Widely acknowledged as one of the UK’s most trusted Brands the AA have leveraged this trust into their online car selling platform – AA Cars. Leaning into the brand strength and giving consumers confidence, AA Cars ensure all their dealers meet a minimum standard of service. This is known as AA Cars Standards. For customer reassurance all dealers have committed to a code of practice covering AA Cars Standards, Advertising, Customer Care, Quality Assurance, What to do if there is a problem and the AA Mediation Service.
Created in June 1905 The Automobile Association’s aim was to support motorists by people who just wanted fair treatment. With over 15 million members from the original 90, it’s fair to say they’ve grown a bit; in fact, they are now the UK’s largest motoring organisation. Every vehicle they list comes with a detailed history check as standard. Plus, for peace of mind after you buy, all their vehicles come with 12 months’ free breakdown cover (or member upgrade). They also offer a free of charge mediation service, to help resolve any issues that should unfortunately arise after your purchase.
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