Results

In the first 3 months after we took over the campaigns, performance improved dramatically: the cost per paid-out deal dropped to £195.92, delivering a 60.8% reduction from the previous £500 benchmark. We generated 69 approved leads from qualified prospects, achieved a strong 52% approval rate on submissions – confirming much higher lead quality and maintained an impressive 8.10% average CTR across the campaigns thanks to highly relevant targeting and creative. At the top of the funnel, the cost per application came in at just £34.07, providing excellent efficiency. These gains started showing from the very first month and continued to build as ongoing optimisation sharpened audience focus and scaled the best-performing elements.