PPC & Meta Ads: Driving High-Intent Leads for a Used Car Dealer

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PPC & Meta Ads: Driving High-Intent Leads for a Used Car Dealer

Provided Services

Search Campaigns

Display Ads

Performance Max Campaigns

Google Vehicle Ads

Paid Meta Feed Ads

Performance Analysis

Overview

A well-established used car dealership approached us looking to improve the performance of their digital advertising. While they had strong local recognition, their online campaigns were not delivering the right quality of traffic, and acquisition costs were too high.

As a finance-led dealer focused on attracting prime customers, they needed campaigns that reached serious buyers actively searching for vehicles and finance options – not just casual browsers.

They required an automotive marketing partner who understood how to attract high-intent audiences while improving efficiency. That’s where we stepped in.

Objectives

The campaign was built around four core goals:

Increase online visibility among active used car shoppers.
Drive stronger engagement through improved ad targeting.
Improve efficiency and reduce wasted spend.
Attract higher-value finance customers ready to purchase.

Impressions Generated

0 M

Generated Clicks

Cost per Conversion

£ 0

Strategy

We focused on targeting high-intent car buyers with finance-led messaging:

Search campaigns using high-intent phrase and exact match keywords to reach buyers ready to act.
Performance Max campaigns to extend reach across Google while targeting users showing strong purchase intent.
Google Vehicle Ads to showcase live stock in relevant searches for faster discovery.
Display campaigns to support remarketing and re-engage previous visitors.
Meta feed campaigns on Facebook and Instagram to promote live inventory and attract returning users.
Continuous optimisation to improve efficiency, maximise CTR, and focus on high-value traffic.

Results

Campaign performance improved rapidly after launch, with efficiency gains noticeable within the first month as optimisation reduced acquisition costs significantly.

Across the following months, paid activity delivered strong visibility, achieving nearly 13 million impressions and generating over 112,000 visits from potential customers researching vehicle purchases.

More importantly, traffic quality improved, helping the dealership engage with buyers further along the purchasing journey and supporting stronger sales outcomes.

Summary

This partnership demonstrates how focused targeting and continuous campaign optimisation can transform digital performance for dealerships.

By prioritising buyer intent and aligning campaigns with finance-led demand, advertising activity shifted from generating general traffic to attracting customers ready to purchase.

The result was a stronger digital presence, better campaign efficiency, and a more effective route to reaching serious car buyers.

Why CMe Automotive?

We are experts in automotive marketing, with over 11 years experience helping dealerships reach more buyers, move more stock, and grow their business. Our in-house team manages every campaign from start to finish, ensuring a consistent, hands-on approach tailored to your dealership’s goals.

We also have extensive experience working with GVA feed integrations, making sure your stock is promoted effectively across all digital channels, maximising exposure and lead generation. From eye-catching ads and targeted campaigns to social media and listing portals, every campaign we run is designed to deliver real leads and measurable results.

Ready to Talk to a PPC Specialist?