Microsoft Ads: Complement your Google Ads Campaigns

Find out how to build a successful and powerful automotive brand!

With huge audiences trawling their search engine daily, Google Ads has long been the dominant force, taking more than its fair slice of search engine market share. However, there are other players in that market! Advertisers in the know are increasingly recognising the value of diversifying their campaigns with Microsoft Ads. While Google may always be the big boy, its little brother Microsoft has an advertising platform including Bing and Yahoo which offers unique advantages that enhance your overall advertising strategy.

Let’s look at those advantages and see why Google may not be the be-all and end-all of search campaigns. To learn more, contact our team at CMe Automotive today!

Not everyone is a Googler!

Okay, a huge number of people are, but there are a lot of people in the world and plenty to go around. Microsoft’s Bing search engine powers a substantial number of online searches, that’s millions of users who potentially don’t use Google as their main search engine. So why wouldn’t you want to advertise to as many people as possible? With Microsoft Ads, you’re tapping into a new audience, expanding your reach and potential customers!

It won’t break the bank

Okay, you are adding to your overall ad spend by utilising another search engine but…Because there is lower competition compared to Google Ads, Microsoft Ads will often offer lower cost-per-click (CPC) rates. This means you can achieve a comparable or even better return on investment (ROI) with Microsoft Ads while potentially reducing your advertising costs. Who doesn’t want more for less?

Zero in on your customer

Robust targeting options are another hallmark of the Microsoft Search Campaign. You can reach your desired audience with precision, by using:

  • Demographics
  • Location
  • Interests
  • Device type


This level of granularity enables you to tailor your ads to specific audience segments, maximizing the relevance and effectiveness of your campaigns.

More than just ads

In the same way Google utilises its portfolio of products Microsoft also has some pretty cool products in its ecosystem like Windows, Office, and LinkedIn. With these comes seamless integration, allowing you to reach users across various touchpoints. Whether it’s displaying ads on Bing search results, within Outlook emails, or on LinkedIn feeds, you can use Microsoft’s ecosystem to connect with potential customers wherever they are.

Let’s all work together

Once again this isn’t either or rather a joined-up digital strategy. Using Microsoft Ads in conjunction with Google Ads can create a combined effect that boosts the overall performance of your advertising campaigns. By working across both advertising channels, you can achieve broader coverage, reduce dependency on a single platform, and gain insights into different audience behaviours and preferences.

Still need convincing?

While Google Ads is undoubtedly the go-to for any online advertising strategy, bringing Microsoft Ads into the family can offer valuable benefits that enhance your overall advertising effectiveness. From reaching a different audience and enjoying cost-effective advertising to leveraging advanced targeting options and cross-platform synergy, Microsoft Ads provide a compelling case for being an indispensable companion to your Google Ads efforts.

So, if you’re looking to elevate your online advertising game, consider Microsoft Ads as part of your strategy. To find out more and get set up and advertise to new customers talk to the team at CMe

Microsoft Ads: Google Ads Campaign

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