About CMe Automotive
The Automotive Digital Marketing Experts
About Us
CMe Automotive is a specialist automotive marketing agency helping dealerships across the UK increase visibility, generate quality enquiries and grow their businesses through smarter marketing.
Founded in 2021 by Charisse Smith, CMe Automotive was created after recognising a gap in the market for an agency that genuinely understood the automotive sector. Charisse’s career in advertising began at just 16 years old, selling advertising space for a scuba diving magazine before moving into media and automotive advertising. Her experience working with dealerships during her time at Wave 105 radio provided valuable insight into the challenges faced by retailers and the importance of effective marketing within the automotive industry.
Before launching CMe Automotive, Charisse founded CMe Media from her dining room table. What started as a small media consultancy quickly grew into a successful business specialising in media planning, digital marketing, content creation and creative services. As more automotive clients joined the portfolio, it became clear that dealerships needed a dedicated agency built around their specific needs, leading to the creation of CMe Automotive.
Today, CMe Automotive works alongside its sister company, CMe Media, with a growing team of marketing specialists supporting dealerships throughout the UK. Our clients range from independent single-site operations through to large dealer groups and multi-franchise retailers, each with their own objectives, challenges and opportunities.
We support dealerships across every stage of their marketing journey, from Google Vehicle Ads, Google Ads and SEO through to Meta advertising, social media management, creative design, content creation, video production, media buying and traditional advertising channels including radio, TV and billboards.
As one of the original agencies involved in Google’s Vehicle Ads beta programme, we’ve been helping dealerships maximise the potential of GVA since the platform’s early days. Today, we manage campaigns for more than 30 dealerships nationwide and support the advertising of thousands of vehicles every month.
What makes us different is our combination of automotive expertise and a personal approach. We understand that no two dealerships are the same. Whether you’re a family-run independent retailer or a large dealer group, we take the time to understand your business, your stock profile and your goals before recommending a strategy.
Transparency is at the heart of everything we do. We believe dealerships should always know where their marketing budget is being invested, how campaigns are performing and what results are being delivered. Through advanced reporting, tracking and ongoing optimisation, we help our clients make informed decisions and achieve measurable results.
Meet the team
We’re dedicated to crafting effective automotive marketing strategies that consider the evolving consumer behaviour, technological advancements, and the competitive industry landscape.
Charisse Smith
Mike Higgins
Belinda Thomas
Laura Hill
Denise Burge
Jack Thomas
Nick Marrow
Chris Rowe
Bruce Wetherill
Marketing Specialist
Petar Nikolov
Zubair Malik
Natalie Locke
Ray Yadev
Misitia Ravaloson
Charisse Smith
Mike Higgins
Belinda Thomas
Laura Hill
Mike Higgins
Jack Thomas
Nick Marrow
Belinda Thomas
Denise Burge
Natalie Locke
Petar Nikolov
Zubair Malik
Laura Hill
Bruce Wetherill
Marketing Specialist
Zubair Malik
Misitia Ravaloson
Ray Yadev
Mike Higgins
Chris Rowe
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