Automotive Portal Management
Maximise forecourt sales and eliminate wasted ad spend.
Transform your dealership’s digital showroom with a fully managed, data-driven approach to automotive marketplace marketing.
Car Listing Portals
Correctly managing your online showrooms & portals is crucial to helping drive showroom sales and scale your online visibility. CMe Automotive Marketing provides comprehensive stock management and optimisation services across the UK’s premier car listing portals, including Google Vehicle Ads, AutoTrader, Cazoo, CarGurus, CarWow, and more…
GVA Management
Google Vehicle Ads change how car dealers promote inventory online. This high-performing ad format enables dealerships to showcase their live vehicle stock directly at the top of the Google Search engine results page (SERP) as Google Shopping Ads.
Balancing Portals with Google
Google Vehicle Ads (GVAs) has entered the UK car market as a disruptor, giving dealerships the power to challenge major listing platforms and drive high-intent buyers directly to their own websites at a lower cost per lead.
However, this doesn’t mean the end of traditional portals. Instead, it means having total clarity on your marketing spend is more critical than ever. Every pound misspent on an underperforming platform is a pound that could be reinvested into high-impact campaigns or supporting media to ensure your stock is seen by the right buyers.
That’s where we come in. With over a decade of experience managing portals, client websites and advertising accounts, we know that the most profitable strategy is a multi-channel approach. We balance the pros and cons of each platform, building a strong marketing foundation with multiple consumer touchpoints to maximise your ROI.
Ultra-Targeted Placement
Display your live inventory directly to local buyers actively searching for specific makes and models.
Rich Visual Snippets
Showcases high-quality vehicle images, exact pricing, mileage, model year, and your dealership’s location before the user even clicks.
Lower CPL
Seamlessly capture high-intent traffic and bypass traditional marketplace middlemen to drive users straight to your website.
Strategic Car Portal & Marketplace Management
Managing multiple digital storefronts is time-consuming. We analyse, negotiate, and optimise your listings across the UK’s biggest automotive platforms to maximise your return on investment.
Platforms we manage…
Autotrader
As the UK’s largest automotive marketplace, AutoTrader requires a data-driven strategy to ensure profitability. We help retailers audit AutoTrader packages to align features with actual stock turning rates. CPL & CPA Tracking: Deep-dive reporting to map your Cost Per Lead (CPL) and Cost Per Acquisition (CPA) against other aggregators, ensuring you aren’t overpaying for exposure.
Cazoo (Motors Group)
Stand out in a highly competitive online marketplace. We manage your Cazoo (Motors Group) aggregator listings with continuous optimisation. We benchmark your listing data against industry standards to refine pricing strategies and image layouts.
CarGurus
CarGurus relies heavily on data algorithms to label your stock as a “Great,” “Good,” or “Fair” deal. We help you master these rankings. By analysing your conversion data alongside regional market trends, we optimise your inventory pricing, vehicle descriptions, and stock mix to ensure organic search visibility and protect your margins.
CarWow
Carwow is a massive volume driver, but only if you know how to play the algorithm. We optimise your profile to help you Turn high-intent web traffic into physical forecourt appointments and quick turnarounds as well as structuring your new car offers and responses to win digital buyers ahead of competing dealer groups.
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