Campaign Design & Creative Direction
We combine visual storytelling and graphic design with deep media-buying experience and market intelligence.
In a crowded automotive marketplace, boring, templated advertising gets filtered out by consumers instantly. If your dealership’s creative looks cheap or fragmented, buyers assume your vehicles and customer service are too.
At CMe Automotive, we are a design-led agency that happens to live and breathe the motor trade. From a single, meticulously crafted ad-hoc piece to sweeping multi-platform multimedia campaigns, we design premium visual assets that are perfectly synchronised, and engineered to drive down your Cost-Per-Lead (CPL).
Tailored Campaign Design Frameworks
We don’t do “one size fits all.” Our designs are custom-built to elevate your brand perception.
- Ad-Hoc Creative: if you need a high-impact, single piece of creative for a sudden weekend clearance. We design bespoke, premium ads within tight deadlines that look professional and match your brand
- Multimedia Campaigns: Launching a seasonal sales event, opening a new showroom, or pushing a massive seasonal event? We build a comprehensive, master visual style guide defining the typography, colour rules, grid structures, and photographic treatment that will govern the entire campaign footprint.
From Print to Video, TV to Digital
We understand the technical nuances of design across every medium, ensuring your brand preserves its aesthetic no matter where a buyer looks.
Broadcast & Motion Design
- Cinematic Video & Social Cuts: We handle complete video art direction. From filming stunning, high-contrast vehicle walkarounds to designing premium vertical motion graphics for TikTok, Instagram Reels, and YouTube Shorts.
- Addressable TV Advertising (Sky AdSmart): We storyboard, direct, and animate television-grade commercials tailored exactly to your dealership’s local identity, giving you massive screen presence.
Print, Outdoor & Physical Space
- High-Impact Out-of-Home (OOH): We scale our design language up to massive formats—designing large-scale billboards, local bus wraps, and digital forecourt screens that capture attention from half a mile away.
- Premium Direct Mail & Editorial: Beautifully weighted showroom flyers, high-end invitations for VIP events, and local press takeovers featuring clean layouts, crisp typography, and professional asset layout.
High-Conversion Digital UI/UX Assets
- Digital Banner Arrays: Sleek programmatic web banners and background skins designed to slice through screen clutter on local news sites and automotive forums.
- Social & Stock Feed Overlays: Beautiful, transparent, minimalist framing and branding cards for platforms like AutoTrader, CarGurus, and Meta that instantly make your stock photos look like editorial magazine shoots.
Design with Purpose
Our creative team sits right alongside our media planning and buying specialists.
Every visual asset we craft is designed with the end medium in mind. We use our extensive media buying experience to engineer layouts that fit the psychology of the placement ensuring high-contrast imagery on billboards, fast-pacing on social video, and clear typographical hierarchy on local press ads.
Related Pages
Looking To Grow Your Dealership?
Contact CMe
After completing the form you’ll receive an email from us confirming your submission. You can edit your marketing preferences from there. Read our privacy policy.
