CMe Automotive and MotorDesk Partner to Help Dealers Sell More Cars
CMe Automotive has partnered with MotorDesk to give car dealers a more joined-up approach to their website, their stock and the marketing that brings buyers to both.
CMe Automotive has partnered with MotorDesk, the UK dealership management platform. For dealerships, it means the system that runs your stock and your website and the marketing that puts those vehicles in front of buyers are no longer treated as two separate problems.
Most dealers handle those two things through suppliers who work in isolation. The platform provider builds the website, the agency drives traffic to it, and nobody owns the space in between where enquiries quietly go missing. This partnership is aimed squarely at that gap.
What this means for your dealership
In practice, this partnership means your marketing and your website can get looked at together rather than one at a time.
If your vehicles are not appearing where buyers are searching, the cause might be your advertising, or it might be the way your stock is being published and structured. Dealers usually have to work that out themselves, chasing two suppliers who each point at the other. With CMe Automotive and MotorDesk working together, that question gets answered properly.
It also means marketing built around how your stock actually behaves. Campaigns that reflect real stock, live pricing and the way your vehicles are fed to marketplaces will always outperform campaigns built on guesswork.
Support is available whatever the size of your dealership. Single-site independents and larger groups have very different needs, and part of the point of the partnership is matching dealers to what genuinely suits them rather than pushing everyone towards the same setup.
Who MotorDesk are
MotorDesk is a dealership management platform built for the automotive trade and developed in-house in the UK. It brings stock and inventory management, lead handling, live chat, CRM, sales and invoicing, and dealership websites into a single system, so dealers are not entering the same vehicle data across several disconnected tools.
Stock added to MotorDesk can be published to the dealer’s own website and to marketplaces including AutoTrader, eBay, CarGurus, AA Cars and Dealer Auction. The platform also handles automated social media posting, online checkout and deal building, and vehicle reconditioning, and it integrates with Sage, Intuit QuickBooks and Xero for dealership accounting.
Who CMe Automotive are
Laura Hill, Design and Content Director, has bee
CMe Automotive is a marketing agency that specialises the automotive sector. We help dealerships get in front of buyers who are actively looking, then turn that visibility into enquiries.
Our work covers automotive SEO, AI search optimisation and content, Google Ads and Google Vehicle Ads, Meta and TikTok advertising, stock feeds and listing portals, design and branding, and offline media including radio, billboards, press and door drops. We are a Google Partner and have been running Google Vehicle Ads campaigns for UK dealers since the original beta programme.
n shortlisted for the Inspiring Returner Award.
Following her return from maternity leave, Laura has thrown herself back into her role with passion and determination, taking on new responsibilities and continuing to make an impact across the business and for our clients.
Why the two fit together
A dealership website is only as good as the enquiries it produces, and marketing is only as good as the site and stock feed behind it. A campaign can bring the right buyer to the right vehicle and still lose the sale to a slow page, a broken feed or an enquiry form nobody is watching.
Both businesses spend all day on the same problem from different ends. MotorDesk makes sure the stock, the website and the enquiry handling work properly. CMe makes sure buyers find the vehicles in the first place. Dealers get the benefit of both without having to project-manage the relationship between them.
The partnership is non-exclusive, so there is no obligation on any dealer to use both. Dealers who only need one side of it are welcome to take just that.
What happens next
The partnership is live now, and it will be reviewed as it develops. The expectation on both sides is that it continues and grows as long as it keeps delivering results for the dealers involved.
Talk to us about your dealership marketing
If you use MotorDesk and want to look at your search visibility, paid advertising or vehicle feeds, get in touch with the CMe Automotive team. If you are weighing up a new dealership website or management platform, we can talk that through too.
FAQs
Do I need to use MotorDesk to work with CMe Automotive?
Our marketing services are available to any dealership, whatever platform or website provider you use. The partnership simply makes things easier for dealers who are already on MotorDesk.
Do I have to change my website to work with CMe Automotive?
There is no requirement to change anything. We will always tell you if we think your current setup is holding your results back, but the decision stays with you.
How do MotorDesk dealers get marketing support?
Dealers can request support through the MotorDesk platform, which will be transferred to the CMe Automotive team. You can also contact us through our website if you would rather speak to us first.