Three grey cars on the black background

SEO Growth: From Hidden to Highly Visible

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SEO Growth: From Hidden to Highly Visible

Provided Services

SEO Strategy

Blog Content Creation

Location Pages

 

Technical SEO

Backlink Building

On-Page Optimisation

Overview

A prestige and luxury car dealership, partnered with us to strengthen their online presence. While their showroom was known for premium stock in the area, their website wasn’t reaching enough in-market buyers. They struggled with low visibility in search results and needed a strategy to capture more demand for luxury cars and high-performing models.

They wanted an SEO partner who not only understood the automotive industry but also knew how to connect with customers searching for a high-end vehicle online.

Objectives

Together, we defined clear goals:

  • Increase keyword rankings across high-value models and locations.
  • Grow organic traffic and attract more new users to the site.
  • Optimise content to improve engagement and user experience.
  • Drive enquiries and leads through higher-quality, targeted traffic.
Monthly Organic Users
+ 0 %
Total Impressions
0 m
Ranking Keywords
+ 0 %

Strategy:

Our SEO approach combined technical improvements, strategic content creation, and backlink building to deliver long-term growth.

  • Location Pages – Built dedicated landing pages targeting both specific models (e.g., BMW 8 Series, Range Rover Sport Croydon) and general prestige terms (e.g., luxury cars Essex, SUVs for sale London).
  • Blog Content – Published regular blogs designed to capture search intent around luxury cars, ownership advice, and dealership expertise.
  • On-Page Optimisation – Enhanced existing content like FAQs and “Sell Your Car” pages for better ranking potential.
  • Technical SEO – Improved site speed, structure, and crawlability to make the site more search-friendly.
  • Backlink Building – Secured high-quality links to strengthen authority and credibility in the prestige automotive space.

By targeting best-selling models and local areas where demand was highest, we ensured every page worked harder to attract the right traffic.

Results:

The results after 12 months speak for themselves. Over the course of 12 months, the dealership saw impressive growth across every key metric. Organic users rose from 469 in August 2024 to 1,484 in August 2025 – a 216% increase – while new users grew from 411 to 1,314, marking a 219% uplift. Sessions more than tripled, climbing from 1,403 to 4,616, and key events such as enquiries, clicks, and leads jumped from just 46 to 206, a 348% increase. Impressions also grew strongly, rising from 1.06 million to 1.27 million, helping the brand gain far greater online visibility On top of this, ranking keywords expanded from 3,365 to 5,465, a 62% improvement. This steady growth highlights how our SEO strategy has delivered greater visibility, stronger engagement, and, most importantly, more potential buyers for the dealership.

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google search console results
Laptop with some data analytics on it

Summary

Through a mix of targeted content, technical optimisation, and ongoing SEO strategy, we completely transformed their digital presence. By aligning content with the cars and locations that matter most, the dealership gained higher visibility, more qualified traffic, and stronger lead generation.

This luxury car dealership is now ranking for thousands more keywords, attracting over three times as many users, and securing four times the conversions compared to the previous year – all thanks to a focused SEO strategy.

Google search
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Why CMe Automotive?

At CMe Automotive, we specialise in helping car dealerships grow online through tailored SEO and digital marketing strategies. From technical SEO to content creation, we know how to connect with in-market buyers and turn clicks into customers.

Want to talk to our SEO specialist?

Contact us today!

 

 

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