Multi-Channel PPC: From £500 to £195.92 CPA in 3 Months

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Multi-Channel PPC: From £500 to £195.92 CPA in 3 Months

Provided Services

Search Campaigns

Display Ads

Performance Max Campaigns

Google Vehicle Ads

Advanced Reporting & Analysis

Campaign Performance Optimisation

Overview

A specialist car finance provider partnered with us to improve the efficiency and quality of their digital lead generation. Their previous reliance on broad social advertising had resulted in a high £500 CPA for paid-out finance deals, with approval rates and application volumes that constrained scalable growth.

With extensive expertise in automotive finance marketing, we rolled out a precise, intent-driven strategy across top-tier channels. This focused on sharp audience qualification, tailored finance messaging, and rigorous data-led optimisation—prioritising high-value conversions and approval potential over sheer volume.

Objectives

The core priorities established at launch were:

Achieve a substantial reduction in CPA for paid-out finance deals within the first 3 months.
Increase the number of qualified finance applications from serious applicants.
Enhance lead quality to drive higher approval rates and better overall ROI.
Build a sustainable, multi-channel system that balances cost efficiency with application volume.

Approval Rate

0 %

Cost per Acquisition

£ 0

Approved Leads in the First 3 Months

Strategy

We deployed a coordinated, high-intent approach designed to capture users at key moments in their car-buying and finance journey:

Search Ads – exact/phrase-match keywords on car finance, bad-credit, and fast-approval terms.
Google Vehicle Ads (GVA) – capture stock browsers and funnel them directly to applications.
Google Display – prospecting plus remarketing to re-engage interested users.
Meta Ads – dynamic creatives, lookalikes, and retargeting for accessible finance offers.
Advanced reporting – real-time tracking of application quality and approval signals.
Daily optimisation – bid tweaks, exclusions, creative tests, and scaling of high-approval traffic.

Results

In the first 3 months after we took over the campaigns, performance improved dramatically: the cost per paid-out deal dropped to £195.92, delivering a 60.8% reduction from the previous £500 benchmark. We generated 69 approved leads from qualified prospects, achieved a strong 52% approval rate on submissions – confirming much higher lead quality and maintained an impressive 8.10% average CTR across the campaigns thanks to highly relevant targeting and creative. At the top of the funnel, the cost per application came in at just £34.07, providing excellent efficiency. These gains started showing from the very first month and continued to build as ongoing optimisation sharpened audience focus and scaled the best-performing elements.

Summary

By moving from broad social traffic to a sophisticated, intent-led multi-channel strategy, the partnership delivered a dramatic improvement in both cost efficiency and application quality. CPA fell by over 60%, approval rates strengthened, and the provider gained a reliable engine for profitable growth in a competitive finance market.

Why CMe Automotive?

We are experts in automotive marketing, with over 11 years’ experience helping dealerships reach more buyers, move more stock, and grow their business. Our in-house team manages every campaign from start to finish, ensuring a consistent, hands-on approach tailored to your dealership’s goals.

We also have extensive experience working with GVA feed integrations, making sure your stock is promoted effectively across all digital channels, maximising exposure and lead generation. From eye-catching ads and targeted campaigns to social media and listing portals, every campaign we run is designed to deliver real leads and measurable results.

Ready to Talk to a PPC Specialist?